Credibility
Until you are credible, your clients will not be interested in trusting you or exploring how you can help them.

Integrity
Establishing credibility can help you work toward displaying your integrity. As your clients learn to trust you, they begin to share their goals, passions, and struggles, and they ask you to deliver on various commitments. facebook down .

Authenticity
Finally, after you’ve delivered on those commitments, authenticity comes into play. During this stage your client welcomes your help, even when it is unsolicited or when you have been honest about not having all of the answers.

When you make worthy intent your going-in principle in your business relationships, then credibility, integrity, and authenticity—the three essential qualities for creating relational capital—will be more easily and readily expressed, and you will be well on your way to advancing every business relationship.