Articles by Chris Malone

June 2011.

http://online.wsj.com/article/SB10001424052702303339904576406062012367334.html?

Chris addresses the impact that the recall had on consumer perceptions of the brand. November 2010.

http://www.marketwatch.com/story/childrens-tylenol-returns-to-shelves-2010-11-17-183900

Chris speaks on RCG’s study comparing consumer perceptions of Burger King and its top competitor McDonald’s. September 2010.

Article highlights the findings of RCG’s research on consumers’ perceptions of a brand’s warmth. The study was conducted by Chris Malone and a team of Princeton University researchers led by Susan T. Fiske and Nicolas O. Kervyn. September 2010.

http://www.mediapost.com/publications/article/135152/?print

Chris speaks on how the handling of the 2009 recall of infant’s and children’s Tylenol impacted brand loyalty and the consumer confidence. September 2010.

http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html?