Ed Wallace is President and Chief Relationship Officer of Relational Capital Group. He is a critically acclaimed author with three books published on the topic of Business Relationships andconsults with and speaks for corporations and associations across the globe with a client list that is a Who's Who of Fortune 500 companies. View Ed Wallace’s Google+ Profile
The role of the leader has evolved. Tom Feeney, president and CEO of Safelite Auto Glass, recently validated that point for me. He stated, “It is not longer enough to merely direct action; today we must inspire and empower belief which requires us to build more trusting relationships with people than ever before.”
Excerpt from The Relationship Engine by Ed Wallace
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This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
— Gary Bender, CFO, ABEC, Inc.
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PHILADELPHIA, April 19, 2011 /PRNewswire/ — Leading academics at The 2nd International Colloquium on Consumer-Brand Relationships awarded “The Influence of Warmth & Competence on Brand Relationships,” with the Best Paper Award at their annual research conference. The research paper is based on a study by co-authors Chris Malone, Dr. Susan Fiske and Dr. Nicolas Kervyn.
The award-winning paper evaluated the impact of warmth and competence perceptions on purchase intent and loyalty for twenty-seven different national brands. It found that consumers’ behavior toward brands is strongly linked to their instinctive warmth and competence assessments of them, as has been widely documented regarding humans’ assessments of one another.
“This research sheds new light on why consumers develop relationships with brands and, in particular, which brand qualities or personality characteristics encourage deeper relationships,” said Susan Fournier, Associate Professor of Marketing at Boston University and co-founder of The International Colloquium on Consumer-Brand Relationships. “The study is ground-breaking in its application of a well-established social perception model to understand consumers’ relationships with brands. This is a great example of what can be accomplished when academics and practitioners collaborate to address important business questions.”
About The Relational Capital Group
The Relational Capital Group is a research-based, brand loyalty and relationship marketing firm that helps organizations build and strengthen the brand relationships that drive their growth and profitability. They are recognized as world-class experts on the principles, process and science of consumer-brand relationships. The firm is located in Philadelphia, PA.
About Dr. Susan T. Fiske
Dr. Fiske, Eugene Higgins Professor of Psychology at Princeton University, is a social psychologist renowned for her work on social cognition, stereotypes, and prejudice. She has authored over 250 publications and written several books.
About Dr. Nicolas O. Kervyn
Dr. Kervyn earned his masters and doctoral degrees in psychology from the Catholic University of Louvain and is currently a research fellow at Princeton University, working closely with Dr. Fiske. He has published several research papers on warmth and competence, social perception, and group stereotypes.
Chris Malone was a guest on CNBC’s Closing Bell with Maria Bartiromo at 4:25 pm on Wednesday, September 29, 2010. Watch the segment below:
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